Whitepaper: Generative AI in the smartphone industry

May 13, 2024
Gen ai whitepaper counterpoint

MediaTek, Counterpoint Research and partners have collaborated to release the Generative AI Phone Industry White Paper.

Following the launch of ChatGPT, large language models (LLMs) have quickly gained popularity, sparking a generative AI revolution that has introduced novel, human-machine interactions in many new applications. These interactions are predominantly driven by massive AI server infrastructure, however smartphones, with a global user base of over 4 billion, now play a crucial role in determining the success of generative AI-to-consumer applications.

The integration of generative AI in smartphones delivers a more personalized, safer, always-available experience, and is undoubtedly the main theme of the current and future development of the smartphone industry; it is opening a new chapter in the evolution of smartphone intelligence and is injecting new momentum into the continued prosperity of the mobile internet ecosystem.

This whitepaper collaboration proposes the concept of generative AI in smartphones and discusses the strategies of stakeholders across the generative AI phone industry, including chip vendors, smartphone OEMs, large language model providers, and developers. It also discusses the software and hardware landscape of generative AI phones and makes related forecasts through 2027.

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