Dual Cameras and Selfies Still Rule, but Survey Shows Other Features Figure More Than Expected in Choosing a Smartphone

Survey finds face beautification and AR stickers are used twice as often by younger consumers

HSINCHU, Taiwan – Oct. 17, 2018 – MediaTek today announced the results of a survey it conducted with Qualtrics measuring the most popular camera features in smartphones today according to U.S. consumers. The survey results highlight the popularity of dual cameras, portrait mode, HDR and other premium smartphone features that have become more accessible to mid-market consumers over the past few years. The results also showcase how AI-driven features like face beautification and augmented reality (AR) stickers are used regularly, particularly by younger consumers, to enhance users’ photos and videos.

“As a global leader powering billions of devices around the world, the mobile trends we’re seeing across markets are very much in tune with these survey findings. Dual cameras, for example, used to be reserved for flagship devices and have now become the norm for mid-market devices,” said Kent Davis, General Manager of Global Marketing at MediaTek. “Furthermore, the frequency of younger consumers taking selfies and using AI enhancements like face beautification has driven an influx of smartphones with supersized front cameras to take selfies to the next level. At MediaTek, we’re proud to enable innovative devices with these cutting-edge features consumers expect, at an affordable price point.”

Key findings in the survey include:

The survey also analyzed how consumers rank smartphone features when evaluating devices.

While consumers want the latest camera features and other cutting-edge innovations, it’s clear that users still rely heavily on their devices to get and share information so robust connectivity is absolutely essential.

To meet the demands of consumers, MediaTek will expand its acclaimed Helio P series with the addition of two new chipsets in the next few months. These new chipsets will continue the company’s legacy of powering New Premium devices with the latest camera features, advanced connectivity and AI enhancements, without the premium price tag.

To see more findings from the survey, please visit: https://www.mediatek.com/blog/spotlight-shines-on-mediateks-best-smartphones-of-2018

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About MediaTek Inc.

MediaTek Incorporated (TWSE: 2454) is a global fabless semiconductor company that enables 1.5 billion connected devices a year. We are a market leader in developing innovative systems-on-chip (SoC) for mobile device, home entertainment, connectivity and IoT products. Our dedication to innovation has positioned us as a driving market force in several key technology areas, including highly power-efficient mobile technologies and advanced multimedia solutions across a broad range of products such as smartphones, tablets, digital televisions, OTT boxes, wearables and automotive solutions. MediaTek empowers and inspires people to expand their horizons and more easily achieve their goals through smart technology. We call this idea Everyday Genius and it drives everything we do. Visit www.mediatek.com for more information.