NEW YORK – Jan. 11, 2026 – At NRF 2026, MediaTek is showcasing a broad portfolio of connected solutions for the next generation of smart retail experiences. To usher in this new era of retail, MediaTek unveiled a high-performance, efficient IoT platform that combines 5G and Wi-Fi 7 support with powerful edge AI and multimedia capabilities. This platform, which leverages an octa-core ARMv9 CPU and embedded NPU to support generative AI, will help shape an array of retail IoT products, including automatic identification and data capture (AIDC) applications, table-service kiosks, point-of-sale systems, and digital signage solutions.
“NRF 2026 represents a prime opportunity to highlight the future of smart retail applications where connectivity and intelligence are boosting productivity and elevating consumer experiences,” said CK Wang, General Manager of the IoT Business Unit at MediaTek. “Our advanced computing, connectivity, edge AI, and multimedia capabilities are helping to equip retailers with the solutions they need to stay competitive as the retail landscape continues to evolve.”
Addressing consumer and market demands across retail with speed and power
The retail industry is progressing rapidly, driving a need for more advanced solutions that elevate both the customer journey and vendor experience. MediaTek’s IoT portfolio, on display at NRF alongside its collaborative partners, is transforming the capabilities of modern PDAs, retail-centric PCs and tablets, desktop and payment POS devices, and commercial displays.
At the show, MediaTek plans to highlight that the Genio platform of products is the best fit for edge AI applications in Smart Retail and Hospitality. This includes support for Vision AI and on-device Generative AI; dual-display support and remote management for desktop POS; 4K resolution; and a smart kiosk with self-checkout capabilities.
MediaTek has over 35 technical demonstrations on display that illustrate how retailers can deliver a true store-of-the-future experience. These demos highlight innovative use cases, including shelf organization, real-time inventory tracking, frictionless payments, and AI applications that improve operations and enhance customer interactions.
What’s ahead for the smart retail ecosystem, and the technologies driving change
On Monday, Jan. 12 at 10:30 a.m. ET, Sameer Sharma will take the Snowflake Stage at NRF to moderate a panel exploring the progress, pitfalls, and potential of AI in retail. The session will explore the new levels of personalization possible in applications such as interactive kiosks and the role that solutions like sensors, computer vision, and edge computing play in driving new vendor and customer experiences.
Shortly after his session, Sameer is joining an industry roundtable on Jan. 12 at 11:20 a.m. ET to examine the pulse of retail and look ahead to the technology, trends, and products driving the next wave of innovation.
To learn more about MediaTek at NRF 2026, please stop by our booth #6445 or visit: https://www.mediatek.com.
###
About MediaTek Inc.
MediaTek (TWSE: 2454) is a global leader in fabless semiconductor design, providing solutions from the edge to the cloud. Powering over 2 billion connected devices every year, MediaTek's leading-edge technology keeps the world connected and enhances everyday life. At the forefront of innovation, MediaTek drives advancements in transformative technologies such as AI, 5G/6G, and Wi-Fi 7/Wi-Fi 8. Our high-performance, power-efficient products form the foundation for a smarter, more connected world, enabling devices from smartphones, smart homes and AI PCs to high-performance computing, automotive, and AI data centers. As a trusted partner to the world's leading brands, MediaTek leads the industry in creating solutions that meet the evolving needs of the global community, ensuring access to world-class technology for everyone. Our commitment to accelerating AI underscores our dedication to enriching the future of humanity. Visit http://www.mediatek.com for more information.