MediaTek Aims to Enhance its Global Market Penetration

Dec. 14, 2010 - MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions today announced that along with the CMAI association it will co-host the “India-China Sourcing Mobile Fair 2010” in New Delhi on Dec 15th and 16th. MediaTek will demonstrate its latest communication technologies and innovative smart phone, 3G and multimedia solutions.

According to a recent Gartner survey, major handset manufacturers view India as a very attractive investment because it is projected to have the most rapid growth of mobile users worldwide – 660 million mobile users in India by end of 2010. As the exclusive event co-organizer, MediaTek will emphasize not only its strong commitment to the India market, but also its leading position accumulated by continuous efforts of delivering the best service and wireless platform solutions to local customers. MediaTek will showcase a series of handsets based on MediaTek’s latest single chip- MT6253, and a customized Android platform for India market that features many extremely popular applications including online games such as Acorn Mafia, Mini Map and Navigation.

MediaTek strives to provide highly integrated, very high performance mobile solutions with the lowest power-consumption for customers around the world. Focusing on a few key test metrics that handset users care the most, such as communication quality, power consumption and wireless reception, MediaTek invests tremendous R&D resource in its “Quality Product Program” aiming to reach world-class performance since 2006. To further enhance the program, MediaTek has set up six industry-leading laboratories worldwide on Antenna testing. It has also established top-class SAR (Specific Absorption Rate) and HAC (Hearing Aids Compatibility) laboratories that can measure the regulation of mobile phone radiation onhuman health or hearing aid effect – such a strong effort to spend extensive R&D efforts and focus on high quality is quite unique in the IC design industry. So far more than hundred MediaTek’s clients have joined the program and the test items have expanded from three to nine. More than one thousand projects have been completed in 2010. All these efforts represent MediaTek’s determination to offer high performance and quality products to enrich handset users’ mobile experience.

Aside from aiming to enhance its global market penetration, MediaTek’s technology and product innovation has also received a lot of recognition and awards from media and institutions around the world. In 2010, MediaTek is ranked top 10 among Asia’s 200 most-admired companies by "The Wall Street Journal" and ranked No. 12 among Global Top 100 High-Tech Companies by "Bloomberg Business Week. In addition, its highly integrated mobile single chip MT6253 has been honored with the EDN innovation award. In 2010 MediaTek also had five publications in the distinguished International Solid State Circuits Conference – highest record in the Taiwan semiconductor industry. MediaTek is also honored with the "Excellence in Corporate Social Responsibility Top 50" award every year since 2007 by Taiwan’s most prestigious Common Wealth Magazine.

Mr. PH Lu, Corporate Vice President of MediaTek states, “Given the high level of recognition, support and trust in MediaTek’s technology, MediaTek Quality Product Program is successfully deployed and well-adopted by handset manufactures around the world. As the best strategic partner, MediaTek will continually provide innovative solutions with high performance and reliability in an effort to bring rich multi-media mobile experience to handset users.”

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About MediaTek

Since 1997, MediaTek has been a pioneering fabless semiconductor company and a market leader in cutting-edge systems-on-chip (SoC) for mobile devices, wireless networking, HDTV, DVD and Blu-ray. Our tightly-integrated, innovative chip designs help manufacturers optimize supply chains, reduce the development time of new products, and extend a competitive edge in crowded markets. Through MediaTek Labs, the company is also building a developer hub that will support device creation, application development, and services for the Internet of Things era. By building technologies that help connect individuals to the world around them, MediaTek is enabling people to expand their horizons and more easily achieve their goals. We believe anyone can achieve something amazing. And we believe they can do it every single day. We call this idea Everyday Genius and it drives everything we do. Visit mediatek.com for more information.