MediaTek appoints Johan Lodenius as its new Chief Marketing Officer

TAIWAN, Hsinchu – 20 December, 2012 – MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions, today announced that Johan Lodenius has been appointed as Corporate Vice President and Chief Marketing Officer (CMO). In the role of CMO, Lodenius will lead a corporate marketing organization responsible for global marketing and business development. He will report to MK Tsai, Chairman of MediaTek.

"Johan possesses outstanding marketing and product strategy skills,” Tsai said. “His experience with growing new business into world-leadership and building successful new companies from the ground up makes him uniquely well positioned in the industry. I am pleased to announce Johan as our chief marketing officer.”

A seasoned industry veteran, Lodenius started his career in 1988 as a chip design engineer at Ericsson and was the original Senior Vice President of Marketing and Product Management for Qualcomm’s QCT division. During Johan’s tenure from 1996-2004 Qualcomm grew its chipset business from a small internal ASIC team to become the world’s leading wireless semiconductor supplier. Since then Johan founded and managed several new technology companies including Coresonic, a DSP core company that was acquired by MediaTek earlier this year.

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About MediaTek

Since 1997, MediaTek has been a pioneering fabless semiconductor company and a market leader in cutting-edge systems-on-chip (SoC) for mobile devices, wireless networking, HDTV, DVD and Blu-ray. Our tightly-integrated, innovative chip designs help manufacturers optimize supply chains, reduce the development time of new products, and extend a competitive edge in crowded markets. Through MediaTek Labs, the company is also building a developer hub that will support device creation, application development, and services for the Internet of Things era. By building technologies that help connect individuals to the world around them, MediaTek is enabling people to expand their horizons and more easily achieve their goals. We believe anyone can achieve something amazing. And we believe they can do it every single day. We call this idea Everyday Genius and it drives everything we do. Visit mediatek.com for more information.