MediaTek Chipsets Power New Amazon Devices

HSINCHU – September 17, 2015 – MediaTek, a pioneering fabless semiconductor company and a market leader in cutting-edge systems-on-chip (SoC), today announced that it will power an array of Amazon consumer products, including the Amazon Fire TV, and Fire HD 8 and Fire HD 10 tablets. These are the latest in a series of Amazon devices powered by MediaTek that offer consumers rich multimedia experiences with minimal power consumption.

The new Amazon Fire TV is powered by MediaTek’s MT8173, a 64-bit quad-core processor and the world’s first multimedia SoC with ARM’s Cortex-A72 cores. The Fire HD 8 and Fire HD 10 tablets are powered by MT8135, an up to 1.5 GHz quad-core processor, resulting in a fast and fluid user interface, and smooth running HD videos and high frame-rate games.

“MediaTek and Amazon are focused on providing a premium user experience for consumers,” said Joe Chen, Senior Vice President of MediaTek. “With MediaTek’s processing power at the core of these products, we’re confident that Amazon customers will be better served in efficiency and performance.”

The MT8173 and MT8135 bring leading multimedia and power efficiency to Amazon’s devices. The MT8173 meets growing demand for 4K Ultra HD content and graphic-heavy gaming, bringing incredibly fast performance to the Amazon Fire TV.

“We are committed to providing the best entertainment experience for our customers—whether they’re enjoying entertainment on our new Amazon Fire TV or new Fire HD tablets,” said Peter Larsen, Vice President at Amazon. “Using MediaTek processors to power our devices helps ensure a rich multimedia experience with HD videos that run smoothly, fast and fluid gameplay, and long battery life.”

Amazon has previously utilized MediaTek’s line of powerful chipsets for the Fire HD 6, Fire HD 7 and Fire HD Kids Edition tablets.

###

About MediaTek

Since 1997, MediaTek has been a pioneering fabless semiconductor company and a market leader in cutting-edge systems-on-chip (SoC) for mobile devices, wireless networking, HDTV, DVD and Blu-ray. Our tightly-integrated, innovative chip designs help manufacturers optimize supply chains, reduce the development time of new products, and extend a competitive edge in crowded markets. Through MediaTek Labs, the company is also building a developer hub that will support device creation, application development, and services for the Internet of Things era. By building technologies that help connect individuals to the world around them, MediaTek is enabling people to expand their horizons and more easily achieve their goals. We believe anyone can achieve something amazing. And we believe they can do it every single day. We call this idea Everyday Genius and it drives everything we do.