MediaTek Launches Imagiq™ Image Signal Processor, Accelerating the Smartphone Multimedia Revolution

Beijing, March 10, 2016 – MediaTek today announced the ImagiqTM image signal processor (ISP), a complete, self-developed application solution for its MediaTek helio high-end smartphone chipset solution to meet increasing demands for multimedia features. MediaTek Imagiq integrates a number of advanced imaging technologies and photography features, fully leveraging its dual camera design, significantly enhancing image quality and videography experiences, as well as making photography easier. This allows consumers to use smartphones to capture professional photos or videos easily, opening up wonderful possibilities of uncompromising photography.

“Competing in the smartphone industry today requires shifting from focusing on hardware and specifications to content and experience, meaning multimedia technology advancements are the key to winning future smartphone market share,” said Kelvin Jou, Chief Technology Officer and Corporate Vice President, MediaTek. “The camera is an important channel for the mobile device to capture and generate content from the outside world. Imagiq combines a number of advanced technologies that enable cameras to capture and generate high-quality images and video content, transforming smartphones’ photography experiences.”

As dual cameras are becoming standard on high-end smartphones, MediaTek Imagiq is designed to offer the following features, significantly enhancing the dual photography experience:

Excellent image and video quality, as well as convenience and ease-of-use, are two key concerns from consumers in mobile photography, which Imagiq can effectively address.

The image enhancement technologies of Imagiq enable it to produce high quality, vivid, near life-like images even within the demanding conditions of low-light environments and camera shake. It is so simple to operate even everyday users can achieve professional photography quality. Imagiq features include:

In addition to image quality enhancements, Imagiq also offers a rich set of videography features:

MediaTek high-end mobile systems on chip (SoCs) ranging from the currently released MediaTek helio P20 and MediaTek helio X20 to future SoCs will use the Imagiq ISP, allowing smartphone manufacturers to customize their choice of Imagiq’s features according to their needs.

MediaTek will demonstrate some of the main features of Imagiq at the “MediaTek helio X20 Launch Event” on March 16 in Shenzhen, China.

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About MediaTek

Since 1997, MediaTek has been a pioneering fabless semiconductor company and a market leader in cutting-edge systems-on-chip (SoC) for mobile devices, wireless networking, HDTV, DVD and Blu-ray. Our tightly-integrated, innovative chip designs help manufacturers optimize supply chains, reduce the development time of new products, and extend a competitive edge in crowded markets. Through MediaTek Labs, the company is also building a developer hub that will support device creation, application development, and services for the Internet of Things era. By building technologies that help connect individuals to the world around them, MediaTek is enabling people to expand their horizons and more easily achieve their goals. We believe anyone can achieve something amazing. And we believe they can do it every single day. We call this idea Everyday Genius and it drives everything we do. Visit mediatek.com for more information.