MediaTek Launches Labs Developer Program to Jumpstart Wearable and IoT Device Creation

TAIWAN, Hsinchu — Sept 22, 2014 — MediaTek today launched MediaTek Labs (http://labs.mediatek.com), a global initiative that allows developers of any background or skill level to create wearable and Internet of Things (IoT) devices. The new program provides developers, makers and service providers with software development kits (SDKs), hardware development kits (HDKs), and technical documentation, as well as technical and business support.

“With the launch of MediaTek Labs we’re opening up a new world of possibilities for everyone — from hobbyists and students through to professional developers and designers — to unleash their creativity and innovation,” says Marc Naddell, vice president of MediaTek Labs. “We believe that the innovation enabled by MediaTek Labs will drive the next wave of consumer gadgets and apps that will connect billions of things and people around the world.”

The Labs developer program also features the LinkIt™ Development Platform, which is based on theMediaTek Aster (MT2502) chipset. The LinkIt development Platform is the one of the best connected platforms, offering excellent integration for the package size and doing away with the need for additional connectivity hardware. LinkIt makes creating prototype wearable and IoT devices easy and cost effective by leveraging MediaTek’s proven reference design development model. The LinkIt platform consists of the following components:

To ensure developers can make the most of the LinkIt offering, the MediaTek Labs website includes a range of additional services, including:

“While makers still use their traditional industrial components for new connected IoT devices, with the LinkIt ONE hardware kit as part of MediaTek LinkIt Developer Platform, we’re excited to help Makers bring prototypes to market faster and more easily," says Eric Pan, founder and chief executive officer of Seeed Studio.

Makers, designers and developers can sign up to MediaTek Labs today and download the full range of tools and documentation at http://labs.mediatek.com.

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About MediaTek

Since 1997, MediaTek has been a pioneering fabless semiconductor company and a market leader in cutting-edge systems-on-chip (SoC) for mobile devices, wireless networking, HDTV, DVD and Blu-ray. Our tightly-integrated, innovative chip designs help manufacturers optimize supply chains, reduce the development time of new products, and extend a competitive edge in crowded markets. Through MediaTek Labs, the company is also building a developer hub that will support device creation, application development, and services for the Internet of Things era. By building technologies that help connect individuals to the world around them, MediaTek is enabling people to expand their horizons and more easily achieve their goals. We believe anyone can achieve something amazing. And we believe they can do it every single day. We call this idea Everyday Genius and it drives everything we do.