MediaTek Launches LinkIt™ Platform for Wearables and Internet of Things

TAIWAN, Hsinchu – June 3, 2014 – MediaTek today announced LinkIt™, a development platform built to accelerate the wearable and Internet of Things (IoT) markets. LinkIt integrates the MediaTek’s Aster System on Chip (SoC), the smallest wearable SoC currently on the market. The MediaTek Aster SoC is designed to enable the developer community to create a broad range of affordable wearable and IoT products and solutions, for the billions of consumers in the rising Super-mid market to realize their potential as Everyday Geniuses.

Key features of MediaTek Aster and LinkIt:

“MediaTek is now in a unique position to assume leadership by accelerating development for wearables and IoT, thanks to our LinkIt platform,” said J.C. Hsu, General Manager of New Business Development at MediaTek. “We are enabling an ecosystem of device makers, application developers and service providers to create innovations and new solutions for the Super-mid market.”

Eric Li, Vice President, China’s Internet giant said, “Baidu provides a wealth of services for its users on our Internet portal, and our offerings will enable MediaTek-powered devices to do much more than they already can. The IoT is inter-connecting devices, and we’re connecting people with information via such devices. Our partnership with MediaTek will bring both of us closer to our respective goals.”

Gonzague de Vallois, Senior Vice President of Gameloft, another one of MediaTek’s ecosystem partners, said, “The wearable devices era is a fascinating one for a game developer. Proliferation of devices equipped with all sorts of different sensors and measured information from human body are creating possibilities for us to develop games that are played differently and in ways that were never imagined before. We are pleased to be a partner of MediaTek, who is enabling the wearable devices future for us to continuously bring innovative games to gamers around the world.”

The launch of LinkIt is a part of MediaTek’s wider initiative for the developer community called MediaTek Labs™ which will officially launch later this year. MediaTek Labs will stimulate and support the creation of wearable devices and IoT applications based on the LinkIt platform. Developers and device makers who are interested in joining the MediaTek Labs program are invited to email labs-registration@mediatek.com to receive a notification once the program launches. For more information and ongoing updates, please go to http://labs.mediatek.com.

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About MediaTek

Since 1997, MediaTek has been a pioneering fabless semiconductor company and a market leader in cutting-edge systems-on-chip (SoC) for mobile devices, wireless networking, HDTV, DVD and Blu-ray. Our tightly-integrated, innovative chip designs help manufacturers optimize supply chains, reduce the development time of new products, and extend a competitive edge in crowded markets. Through MediaTek Labs, the company is also building a developer hub that will support device creation, application development, and services for the Internet of Things era. By building technologies that help connect individuals to the world around them, MediaTek is enabling people to expand their horizons and more easily achieve their goals. We believe anyone can achieve something amazing. And we believe they can do it every single day. We call this idea Everyday Genius and it drives everything we do.