MediaTek-powered ALCATEL ONETOUCH HERO offers a game changer

BERLIN, Germany – September 6, 2013 – ALCATEL ONETOUCH and MediaTek Inc., today announced the release of the ALCATEL ONETOUCH HERO, a 6” phablet device that combines high performance with extravagant design and groundbreaking interactive features for a mobile experience like no other.

Fueled by MediaTek’s quad-core MT6589 processor, the ALCATEL ONETOUCH HERO supports the latest hardware most demanding applications with remarkable ease and efficient power consumption. This includes the ability to swiftly process 3D games, play full-HD 1080p movies on the go, offer DC-HSPA+ connectivity speeds of up to 42 Mbps, and comfortably operate a gorgeous 6” display, a 13-megapixel 1080p Full HD camera, and a two-megapixel front camera that allows video chat in HD. MediaTek’s solution also enables the HERO to offer remarkable touch-oriented features such as handwriting recognition and multimedia apps to unleash users’ creativity.

The ALCATEL ONETOUCH HERO – includes a long lasting 3400mAh battery, which despite its high capacity, remains fully housed within the device’s slender 8.5mm exterior. The resulting package is a compelling combination, as powerful and promising as the longstanding ALCATEL ONETOUCH -MediaTek partnership itself.

Commenting on the new device, which is soon available globally, Dan Dery, Chief Marketing Officer of ALCATEL ONETOUCH noted that "The ALCATEL ONETOUCH HERO will redefine the mobile device user experience with its exceptional performance, incredible power efficiency and extra-large display, further enhanced by its great accessories like MagicFlip, stylus andwireless charger etc. MediaTek’s MT6589 system-on-chip solution, with its optimum combination of power and efficiency, was instrumental in helping us achieve this."

"The release of the phablet from ALCATEL ONETOUCH is an exciting moment for us, as it showcases how world-class design, when combined with MediaTek’s leading solutions, can result in devices capable of delivering performance that provides users with exceptional communications and multimedia experiences," Jeffrey Ju, GM of the smartphone business unit at MediaTek said. "MediaTek MT6589, along with our multi-core solutions, reinforces our global vision as a technology leader," Jeffrey Ju added.

*Visit ALCATEL ONETOUCH at IFA — Hall 21b, stand 104 & 104A

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About ALCATEL ONETOUCH

ALCATEL ONETOUCH is a brand within TCL Communication, an international multicultural company which designs, develops, and markets globally a growing range of mobile and Internet devices.

One of the fastest growing of the world’s top ten mobile phone manufacturers, TCL Communication makes access to mobile technology simple, designing their products around individual’s lifestyles, enabling the end users to do more.

TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation one of the largest consumer electronics companies in the world.
For 20 years now, the ALCATEL brand has brought consistent innovation and quality in mobile telephony to the widest audience. The ONETOUCH smartphone product line is leveraging on that expertise bringing unique products, priced to be accessible to all. For more information, please visit www.alcatelonetouch.com.

About MediaTek Inc.

MediaTek Inc. is a leading fabless semiconductor company for wireless communications and digital multimedia solutions. The company is a market leader and pioneer in cutting-edge SOC system solutions for wireless communications, high-definition TV, optical storage, and DVD and Blu-ray products. Founded in 1997 and listed on Taiwan Stock Exchange under the "2454" code, MediaTek is headquartered in Taiwan and has sales or research subsidiaries in Mainland China, Singapore, India, United States, Japan, Korea, Denmark, England, Sweden and Dubai. For more information, visit MediaTek’s website at www.mediatek.com.