Brand Vision

• Market Perception: To enhance MediaTek’s brand image in the next 1 to 3 years, we will strengthen our global marketing strategy, deepen strategic partnerships, and showcase our innovative technologies through events.
  
• Brand Value: MediaTek plans to increase its brand value by 10% in the next 1 to 3 years, as assessed by Interbrand. This goal reflects MediaTek’s firm commitment to innovation, excellence, and global expansion, continuing to drive industry growth and gain wider recognition through advanced technologies and products.

• Brand value: Increase brand value and corporate identity by 30%

• Business and Marketing Communications Department

• Allocate an annual brand marketing budget covering diverse communication channels, including global advertising, public relations events, international exhibition participation, and digital marketing.
  

• Digital channels such as social media, corporate website, newsletters, and brand stores
• International exhibitions (both physical and online)

• Global technology meetings and conferences (both physical and online)

• Evaluation of global branding results

MediaTek’s corporate brand campaign, “This Chip,” embodies the Company’s core spirit of innovation and excellence. This global campaign is designed for customers, media, and tech influencers, showcasing how MediaTek integrates cutting-edge technology with the outstanding talents of its people to create revolutionary chip products. These chips not only represent the Company’s commitment to advanced technology but also enable the public to enjoy the convenience of technology anytime, anywhere. By highlighting the creativity and dedication of its team, “This Chip” demonstrates how MediaTek drives progress in semiconductor technology and enhances everyday life, making high-quality technology more widespread and underscoring the Company’s profound global impact.

MediaTek’s “Direct-to-Customer Vertical Business Marketing Program” targets key and potential customers, focusing on influential purchase decision-makers to maximize brand exposure and demonstrate how MediaTek’s products and solutions meet specific needs.This program covers all core business units, with tailored strategies for each vertical to enhance visibility and drive engagement. By responding flexibly to market dynamics, we deliver compelling value propositions that showcase MediaTek’s innovative strengths. As part of our “always on” strategy, this program ensures MediaTek maintains continuous market presence and brand momentum, driving long-term development and strengthening connections with target audiences. We promote business through channels such as LinkedIn, personalized emails, targeted digital ads, and industry events. Through a consistent and strategic approach, we build long-term relationships and trust with our target audiences and influence their key decisions, thereby driving business growth.

MediaTek launched the Dimensity 9500 flagship 5G Agentic AI chip, integrating the third-generation 3nm process and multiple advanced technologies to create the most powerful mobile chip in the Dimensity series. Featuring an All Big Core CPU architecture, a high-performance GPU, the new NPU 990 AI engine, and advanced imaging capabilities, the Dimensity 9500 comprehensively enhances on-device AI, image processing, mobile gaming, and communication experiences, ushering smart devices into a new era of AI.

The Dimensity Auto smart cockpit flagship platform C-X1 and in-vehicle connectivity flagship platform MT2739 demonstrate MediaTek’s collaboration with ecosystem partners to deliver the most advanced generative AI technologies and Agentic AI cockpit applications. With dual AI engines and an integrated cockpit-driving solution, these platforms comprehensively upgrade the AI-defined cockpit experience, bringing advanced AI and multimedia technologies into next-generation smart vehicles and providing comprehensive solutions that jointly lead innovation in future smart mobility experiences.

Extend AI technologies to a wide range of applications, including smartphones, smart vehicles, Chromebooks, IoT, smart homes, and data centers. Leverage generative AI and Agentic AI technologies to drive intelligent experiences across diverse scenarios and realize the vision of “AI Everywhere.”

Continue investing in the research and development of key technologies, including 5G-Advanced, 6G, Wi-Fi 7, and Wi-Fi 8. Actively participate in the development of international standards through organizations such as 3GPP, IEEE, and the Wi-Fi Alliance, while advancing NTN satellite communications technologies to strengthen global connectivity and communication capabilities.

Completed the tape-out of the first flagship SoC designed using TSMC’s 2nm process. The nanosheet transistor architecture improves chip density and energy efficiency, delivering up to 18% higher performance at the same power consumption and demonstrating MediaTek’s leadership in advanced process technologies.

Integrate low-power architectures, algorithm optimization, and advanced process technologies from the chip design stage. In 2025, the energy consumption of key products during the usage phase decreased by 13% compared with the previous year, while product volume decreased by 4%, balancing enhanced product performance with environmental sustainability.