At MediaTek, our mission has always been to make great technology accessible, enhancing and enriching life for all.
That hasn’t changed. What has changed is the scale of what we do.
Today, MediaTek powers everything from the smartphone in your pocket to the data center infrastructure running the world’s most powerful generative AI models. In reflection of this, we are announcing the next evolution of MediaTek’s brand.
A Holistic Approach
Next year marks our 30th anniversary. We’ve continually grown as a company, a technology leader, and as a brand the public increasingly recognizes throughout that time.
We've spent years building comprehensive product verticals that people trust — Dimensity, Kompanio, Genio, Pentonic, Helio, Filogic. Powering leading products in their respective global markets, where each name has earned its place. As our solutions now accelerate everything from the edge to the cloud, a more unified story is necessary.
While we must embrace change. This is not a change to who we are.
It's an evolution that brings a stronger connection between our product families and the MediaTek brand — the name that stands for trust and innovation.
Simplicity with Strength
Across IoT, Connectivity, Display, and Data Center, for our business partners, MediaTek is the name that anchors our enterprise relationships and reinforces our role as a foundational technology leader across the industry.
For consumers, one names has risen above the rest: MediaTek Dimensity.
Having already established itself as a leader in mobile, Dimensity is now the single, powerful banner for all AI-powered consumer experiences — across every platform, every device, every drive.
The MediaTek Dimensity Family
Three platforms. One trusted name.
MediaTek Dimensity — Mobile Experiences
The pinnacle of performance, efficiency, and AI for smartphones.
This is where Dimensity began, and where it continues to lead. From breakthrough AI capabilities to world-class connectivity and power efficiency, MediaTek Dimensity defines what a flagship mobile experience is today, and into the future. The name that started it all — only getting stronger.
MediaTek Dimensity CX — Computing Experiences
AI-powered computing, evolved.
Dimensity CX extends the intelligence and performance of the Dimensity family into the computing space. Built for the next evolution of personal computing devices, it delivers a seamless, AI-first experience designed for how people work, create, and connect today.
MediaTek Dimensity AX — Automotive Experiences
The road ahead, intelligently connected.
Dimensity AX brings the trust and performance of the Dimensity name into the vehicle. From advanced in-cabin intelligence to seamless connected experiences on every journey, this is MediaTek's commitment to the future of automotive.
Accelerating Forward as One MediaTek
This is the "One MediaTek" philosophy in action.
As we continue to push the boundaries of what's possible — from the edge to the cloud — we are as cohesive and powerful as our technologies. This evolution gives our partners a clear, trusted brand to build on, and gives consumers a name they already know as a world-class symbol of leading-edge technology, no matter the platform.
We're excited about what comes next. And we're making it easier than ever to understand exactly what MediaTek delivers.
Additional Q&A
Is MediaTek changing?
As the technology landscape rapidly progresses, we don’t just move with it, we lead the way. We’re guided by a philosophy of creating brilliant technology for everyday life, and we lean into our foundational strengths and exceptional global talent to continually deliver leading-edge innovations, technologies, and solutions for our partners to build with.
In reflection of this, we must always ensure we effectively articulate what we do: the importance of MediaTek in the billions of products powering the everyday devices people know, use, and love. Today, this evolution requires a bold leap forward in how we tell our story.
What happens to Helio, Kompanio, Genio, and Filogic?
They remain an important part of our product vocabulary and business continuity, where these names remain as model series and part identifiers on spec sheets for example, however they will no longer be promoted by MediaTek as family identifiers.
