In a recent All About Circuits webinar, Sameer Sharma, AVP for IoT at MediaTek, spoke about how edge AI (on-device) is reshaping the Internet of Things, and why the MediaTek Genio platform is uniquely positioned to deliver that future. For OEMs and developers, it’s now time to embrace AI’s clear advantages and build devices that are powerful, efficient, and scalable. That’s exactly what MediaTek Genio was designed to do.
IoT Processors Built for Scale
IoT devices span everything from smart appliances to industrial systems, but they share a common need: a consistent, scalable foundation. The MediaTek Genio family delivers exactly that. The Genio 520 and Genio 720 platforms in particular are inter-compatible, giving OEMs flexibility so a simple chip swap allows a single hardware design to scale across different performance tiers. Similarly, the Genio 510 and 700 share the same design compatibility. This allows customers to accelerate development, reduce costs, and efficiently build “good / better / best” product lines to appeal to broad markets.
Scalability extends beyond performance. MediaTek Genio platforms include powerful NPUs in the chip, enabling on-device AI. They also support for advanced multimedia features and offer flexible connectivity options including Wi-Fi, Bluetooth, and cellular modem add-ons to fit diverse IoT applications, like mobile point-of-sale devices, to new markets like EV charging stations. Our unique expertise in multimedia, built on years of leadership in smartphones, smart homes, and smart TVs, brings these advanced capabilities into IoT from human machine interfaces (HMI), smart retail, to enterprise use, benefitting from multiple high-resolution displays, 4K video processing and rich audio capabilities for information and advertising – all from a single, highly power-efficient chip. And because IoT deployments demand long-term reliability, MediaTek Genio platforms are built with 10+ years of product longevity, multi-OS flexibility (Android, Linux, Ubuntu), and long-term OS and security support. Together, these features give product designers (OEMs) the confidence to scale solutions across markets and sustain them for the long term.
Optimized for Generative AI
Unlike platforms that have added AI on top an extra, MediaTek Genio was architected with AI at its core. The latest SoCs feature MediaTek’s 8th-generation NPUs, capable of up to 10 TOPS and optimized for both vision workloads, and emerging generative AI applications.
Customers increasingly want to run small language models for natural language interaction, personalization, and contextual decision-making all on-device, avoiding the cost and dependance on cloud services. MediaTek Genio enables this with:
- High bandwidth LPDDR5 memory
- Large memory footprints of up to 16GB for more capable Gen-AI inference
- An octa-core CPU that balances performance and efficiency between core types, ensuring the right tasks is assigned the right processor, avoiding wasted power or bottlenecks.
This makes MediaTek Genio one of the first IoT platforms carefully optimized for GenAI at the edge, giving OEMs the ability to deliver next-generation AI experiences locally without depending on the cloud.
A Developer Ecosystem That Accelerates Time-to-Market
MediaTek understands that software is just as important as silicon. The MediaTek Genio Developer Portal provides SDKs, documentation, evaluation kits, and community resources to support developers at every stage.
Our partnership with NVIDIA adds even greater value; using the NVIDIA TAO Toolkit, developers can fine-tune pre-trained models on NVIDIA GPUs and seamlessly deploy them on MediaTek Genio NPUs. This integration bridges the training power of NVIDIA with the efficiency of MediaTek at the edge, giving developers a faster, more efficient path from prototype to deployment.
Edge AI is redefining IoT, and generative AI is accelerating that shift. To take advantage, OEMs need platforms that combine scalable design, AI performance, robust connectivity, and long lifecycle support.
Looking ahead, IoT adoption will be driven by AI-powered personalization, deeper integration of next-generation connectivity, and a growing focus on sustainability. MediaTek Genio is the platform built to deliver on these priorities, helping OEMs create devices that last longer, perform smarter, and reduce reliance on the cloud.
With MediaTek Genio, the edge is no longer an option, it’s a requirement. And it’s where the future of IoT is already being built. Learn more about MediaTek’s Genio Platforms.
