MWC 2011: MediaTek Announces the MT6573 Innovative Platform for Mainstream Smartphones

Brings unprecedented performance and user experience at lower price.
February 11, 2011 - MediaTek Inc., a leading fabless semiconductor company for wireless communications and digital multimedia solutions today announced the availability of its MT6573 platform for mainstream 3G smartphones. Building on the proven track record of delivering innovative, feature-rich yet cost-effective solutions that meet consumer’s entertainment, communication and information needs, MediaTek is launching the MT6573 platform to address the accelerating demand for smartphones with features that can delight users at price points that meet the needs of operators in developed markets and consumers in emerging markets.

The MT6573 platform incorporates a highly-integrated, core chipset, a full range of connectivity solutions and supports the latest versions of the popular AndroidTM operating system. The MT6573 platform supports a quad-band, 3G/HSPA modem with mobile broadband rates of 7.2Mbps in the downlink and 5.76 Mbps uplink, as well as quad-band EDGE. The integrated applications processing system combines a 650 MHz dedicated ARM®11subsystem for the Android operating system; support for advanced 3D graphics; multi-format video capture and playback up to FWVGA 30fps; high-resolution camera support to 8MP and a high-end FWVGA, touch-screen display. The platform chipset is completed with a full range of connectivity solutions for Bluetooth, WiFi, GPS, FM radio and Mobile TV from MediaTek.

The core chipset of the MT6573 integrates the modem, applications, multimedia subsystem and all necessary power management functions into a single SOC. Combined with a single-chip, multi-mode, multi-band transceiver, it enables extremely small footprints that allow for smaller, more innovative industrial designs and form-factors. Additionally, the integrated 3D graphics capability brings gaming and user interface capabilities that were previously available only to high-end smartphones. Finally, the platform provides advanced camera and multimedia features that include smile and face detection, panorama and burst shot, as well as high-resolution video capture and playback. The platform can be delivered as a full system solution consisting of hardware reference design and fully-tested, compliant software suite that can improve design efficiency and speed time to market for customers in the rapidly changing smartphone market.

“MediaTek is committed to ensuring that wireless consumers across the globe can access the most advanced mobile technologies. We see a huge appetite for lower-cost smartphones today is being addressed by sacrificing user experience and features. We believe that our new MT6573 platform enables our customers to meet this consumer demand and bring unprecedented levels of performance to lower-priced smartphones,” said Jeffrey Ju, General Manager of the Smartphone Business Unit at MediaTek.

The MT6573 platform is currently sampling to lead customers and will be in mass-production by mid 2011. MediaTek will be demonstrating the new MT6573 smartphone platform at the Mobile World Congress in Barcelona.

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About MediaTek

Since 1997, MediaTek has been a pioneering fabless semiconductor company and a market leader in cutting-edge systems-on-chip (SoC) for mobile devices, wireless networking, HDTV, DVD and Blu-ray. Our tightly-integrated, innovative chip designs help manufacturers optimize supply chains, reduce the development time of new products, and extend a competitive edge in crowded markets. Through MediaTek Labs, the company is also building a developer hub that will support device creation, application development, and services for the Internet of Things era. By building technologies that help connect individuals to the world around them, MediaTek is enabling people to expand their horizons and more easily achieve their goals. We believe anyone can achieve something amazing. And we believe they can do it every single day. We call this idea Everyday Genius and it drives everything we do. Visit mediatek.com for more information.