MediaTek Insights

Exec Talk by Will Chen, Deputy General Manager of Wireless Business Group at MediaTek

The trajectory of AI has skyrocketed, creating an increased appetite for greater compute technology to build new models and applications. To meet consumer demand, MediaTek deploys a focused strategy for processing at edge, reducing user costs and power consumption, while improving security...

Dr. James Chen, Vice President of Product Technology Marketing at MediaTek, sat down with Peter Richardson of Counterpoint Research to discuss the critical applications of AI, particularly in edge devices. Key topics covered include AI in smartphones, automotive, and smart homes where...

Your smartphone is now not just for apps and games, with Agentic AI it can understand what you're doing and know what you need. This lets you focus on what matters most. Just make sure you've got the Dimensity 9400 in hand, and you'll have a team of agents ready to connect the dots and...

AI has taken the technology world by storm, pointing to a future of automation and intelligence advancements that we've never seen before. MediaTek calls this “ubiquitous AI,” and is driving this charge through solutions that provide high performance compute, both in the cloud and on...

Not only is MediaTek the #1 chipset provider for Android tablets globally, but it is also transforming the segment with gen-AI. With the use cases for tablets evolving, consumers are making tablets the go-to for portable office setups, digital art, and media consumption.

ChatGPT query takes nearly 10 times more electricity to process than a Google search. This growth comes at a cost, with the processes required to run generative AI applications much more power-intensive than previous innovations. At the same time, continued development requires more complex...

2024 was the year that generative AI broke through. According to a survey by McKinsey, 65 per cent of businesses are now regularly using generative AI in their everyday work – double the number from just 10 months ago. This surge has led to a corresponding rise in other artificial intelligence...

Every era has an epoch-defining innovation that transforms society. Machinery increased the efficiency and speed of production; aeroplanes boosted power of movement; and the internet revolutionised ways in which people communicate, access information and consume. Artificial intelligence (AI) will...

MediaTek and Cocos, a popular game engine developer, have collaborated to create generative AI development tools that take advantage of MediaTek NPUs in its Dimensity smartphone processors. The development tools allow developers to easily create games and applications to significantly shortening...